About Us

Who we are

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We believe in the power of natural ingredients to support our bodies. Carefully selected ingredients and products target the causes of everyday issues in our bodies.

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Heirloom Ingredients

These wild heirloom varietals thrive in the habitats in which they evolved or were first cultivated by indigenous peoples and deliver the most potent combinations of nutrients we have found.

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Development Journey

What began as a personal journey evolved to providing recommendations and sourcing for family and friends, the suspension of my degree plans and eventually, 8 years ago, the launching of Crucial FOUR.

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Earth's Best

Each ingredient is searched for individually. We have traveled 12 hours by plane, two days by car and then climb a mountain in Ecuador to get the best heirloom cacao from eighty-foot trees in their natural environment.

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Health Restoration

We believe in the power of natural ingredients to support our body’s innate ability to maintain and restore health and balance. Through the Crucial FOUR products, your body is provided the fuel you need to perform at its best.

About Us

Who we are

heading-below

We believe in the power of natural ingredients to support our bodies. Carefully selected ingredients and products target the causes of everyday issues in our bodies.

icon-box

Heirloom Ingredients

These wild heirloom varietals thrive in the habitats in which they evolved or were first cultivated by indigenous peoples and deliver the most potent combinations of nutrients we have found.

icon-box

Development Journey

What began as a personal journey evolved to providing recommendations and sourcing for family and friends, the suspension of my degree plans and eventually, 8 years ago, the launching of Crucial FOUR.

icon-box

Earth's Best

Each ingredient is searched for individually. We have traveled 12 hours by plane, two days by car and then climb a mountain in Ecuador to get the best heirloom cacao from eighty-foot trees in their natural environment.

icon-box

Health Restoration

We believe in the power of natural ingredients to support our body’s innate ability to maintain and restore health and balance. Through the Crucial FOUR products, your body is provided the fuel you need to perform at its best.

charles-barber-crucial-four-founder
Core Beliefs

What is Crucial Four?

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The Purest Wild and Organic Ingredients

We believe in the power of natural ingredients to support our bodies. We source our ingredients globally and combine them into our Meal Replacements & Shakes, Water Infusions, Oral Concentrates and Healthy Snacks that can become an important part of your diet.

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The FOUR Systems of the Body

Our carefully selected ingredients and products target the needs of the four main systems of the body. Keeping these four systems in balance is crucial to your health and well-being. Crucial FOUR products support your Cardiovascular, Immune, Endocrine and Digestive systems.

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The FOUR Pillars of Wellbeing

We know that achieving optimal health involves much more than just nutrition. Our body demands to move. It requires rest. It needs to be free from stress. That’s why our blog includes Fitness, Energy & Rest and Emotion to support your overall health goals.

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Solutions For a Healthier You

Whatever your age or current level of health and fitness, Crucial FOUR solutions can help you achieve your specific goals. From seniors to performance athletes, busy professionals or even busier moms, better nutrition is central to your well being and we can help.

charles-barber-crucial-four-founder
Core Beliefs

What is Crucial Four?

heading-below

The Purest Wild and Organic Ingredients
We believe in the power of natural ingredients to support our bodies. We source our ingredients globally and combine them into our Meal Replacements & Shakes, Water Infusions, Oral Concentrates and Healthy Snacks that can become an important part of your diet.

The FOUR Systems of the Body
Our carefully selected ingredients and products target the needs of the four main systems of the body. Keeping these four systems in balance is crucial to your health and well-being. Crucial FOUR products support your Cardiovascular, Immune, Endocrine and Digestive systems.

The FOUR Pillars of Wellbeing
We know that achieving optimal health involves much more than just nutrition. Our body demands to move. It requires rest. It needs to be free from stress. That’s why our blog includes Fitness, Energy & Rest and Emotion to support your overall health goals.

Solutions For a Healthier You
Whatever your age or current level of health and fitness, Crucial FOUR solutions can help you achieve your specific goals. From seniors to performance athletes, busy professionals or even busier moms, better nutrition is central to your well being and we can help.

charles-barber-crucial-four-founder
Core Beliefs

What is Crucial Four?

heading-below
icon-box

The Purest Wild and Organic Ingredients

We believe in the power of natural ingredients to support our bodies. We source our ingredients globally and combine them into our Meal Replacements & Shakes, Water Infusions, Oral Concentrates and Healthy Snacks that can become an important part of your diet.

icon-box

The FOUR Systems of the Body

Our carefully selected ingredients and products target the needs of the four main systems of the body. Keeping these four systems in balance is crucial to your health and well-being. Crucial FOUR products support your Cardiovascular, Immune, Endocrine and Digestive systems.

icon-box

The FOUR Pillars of Wellbeing

We know that achieving optimal health involves much more than just nutrition. Our body demands to move. It requires rest. It needs to be free from stress. That’s why our blog includes Fitness, Energy & Rest and Emotion to support your overall health goals.

icon-box

Solutions For a Healthier You

Whatever your age or current level of health and fitness, Crucial FOUR solutions can help you achieve your specific goals. From seniors to performance athletes, busy professionals or even busier moms, better nutrition is central to your well being and we can help.

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