Charles Barber

Our Founder's Journey to Crucial Four

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My wellness journey began when I was eight years old and my mom pulled me aside because teachers in school told her that I was hyperactive and couldn’t focus. Imagine a young child who’s family background of farmers and entrepreneur was told to sit in a chair for 8 hours a day and then graded on his ability to regurgitate miss information. Back then, I ate the standard American diet, although I was semi-raised on a farm in my earlier years. And while I ate a lot of veggies from the garden, a lot of processed food showed up in my diet, especially as I aged and spent less time on the farm. The processed foods I was consuming included things like Hot Pockets for lunch and Malt-O-Meal with white sugar and margarine called “I Can’t Believe It’s Not Butter” as my favorite breakfast. The vast majority of foods I ate contained sugar, chemicals, preservatives and bad fats with my breakfast and then I ate heavily processed pastry wheat items, containing dairy ingredients for lunch. Dinner typically consisted of pretty decent foods, but mom still used unhealthy ingredients because she didn’t know any better.

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My wellness journey began when I was eight years old and my mom pulled me aside because teachers in school told her that I was hyperactive and couldn’t focus. Imagine a young child who’s family background of farmers and entrepreneur was told to sit in a chair for 8 hours a day and then graded on his ability to regurgitate miss information. Back then, I ate the standard American diet, although I was semi-raised on a farm in my earlier years. And while I ate a lot of veggies from the garden, a lot of processed food showed up in my diet, especially as I aged and spent less time on the farm.

IMG-1314-(002b)

The processed foods I was consuming included things like Hot Pockets for lunch and Malt-O-Meal with white sugar and margarine called “I Can’t Believe It’s Not Butter” as my favorite breakfast. The vast majority of foods I ate contained sugar, chemicals, preservatives and bad fats with my breakfast and then I ate heavily processed pastry wheat items, containing dairy ingredients for lunch. Dinner typically consisted of pretty decent foods, but mom still used unhealthy ingredients because she didn’t know any better.

At that time, authorities believed that hyperactive kids needed to be on Ritalin and at eight or nine years old, I really didn’t know how to make sense of any of that so I just went with the program, and I still remember the first time I took that poison. It literally took the person that I am today – this kind of explosive high energy guy, and made me feel like I was dead inside. Whenever I would play sports, my energy level was terrible and this alarmed me. Although I was taking the meds, inside me questioned what was I doing. Eventually I realized that I didn’t want to take them, so I went on and off them for about a year. Throughout that time, I never really felt right. In the beginning, I was ok but then anger and frustration set in, because I was mad that the notion of taking pills was the solution and I knew it wasn’t healthy.

Whenever I would play sports, my energy level was terrible and this alarmed me.

Labeled a "Rebel"

So eventually, I started to reject it and was labeled a “rebel” and a “misfit.” This experience made me want to pursue an alternate route even quicker. Wanting to do all the things that people said not to do that was kind of my agenda. I wanted to do it if someone said “you’re not supposed to do it.” Smoking cannabis – what the hell were they talking about? Naturally, I smoked cannabis, because I found it to be the only solution that helped me, yet if I got caught with cannabis, got put on probation and kept smoking, I would remain on probation. Probation is a lot like jail, and something I experienced at a young age. I recall wearing an ankle monitor because I had smoked cannabis, which didn’t concern me because I experienced so much relief from smoking. It would reduce my anger and frustration about “the system” and create an experience that allowed me to not care what others thought. That was so important, because had I kept caring, it would have made me keep pushing to take the pills. This would have made matters worse than they already were – and they were pretty bad.

Whenever I would play sports, my energy level was terrible and this alarmed me.

Labeled a "Rebel"

So eventually, I started to reject it and was labeled a “rebel” and a “misfit.” This experience made me want to pursue an alternate route even quicker. Wanting to do all the things that people said not to do that was kind of my agenda. I wanted to do it if someone said “you’re not supposed to do it.” Smoking cannabis – what the hell were they talking about? Naturally, I smoked cannabis, because I found it to be the only solution that helped me, yet if I got caught with cannabis, got put on probation and kept smoking, I would remain on probation. Probation is a lot like jail, and something I experienced at a young age. I recall wearing an ankle monitor because I had smoked cannabis, which didn’t concern me because I experienced so much relief from smoking. It would reduce my anger and frustration about “the system” and create an experience that allowed me to not care what others thought. That was so important, because had I kept caring, it would have made me keep pushing to take the pills. This would have made matters worse than they already were – and they were pretty bad.

Sometimes rock bottom is where you start, and that’s where my journey began. I was being told that there’s something wrong with me and being forced to take horrible meds, instead of addressing my diet. I was prone to listen to negative music that was rebellious and nonconformist. Anger, ego and fear were the messages I heard and observed. I was never exposed to the things that began to talk to me from my family of origin. They were created through life experiences that moved me into that consciousness. My youth was a difficult time for me, and I felt so lost and just didn’t really know what to do.

I was always searching for spirituality and answers. Although I was raised Southern Baptist, I rejected religion, because I experienced so much anger towards my elders and the answers given made no sense to me. Religion, to me, was part of an authority program, which I rejected completely. Not the ideal role model for me, my mom was always worried about everything. Sadly, she doesn’t come from a peaceful and insightful lineage, but I think there are times when you have to harness a power within yourself and develop awareness. My mom just gave it all to Jesus and kept right on being her frantic self, feeling that was the answer. All the while, I found no answers to my multitude of questions. My parents could never answer them and I almost felt like they were ignorant, which propelled me to search and search and search on my own. After high school I literally hit a brick wall because my diet never really changed and was never addressed. I wasn’t taking the pharmaceuticals because they made me feel worse but my diet remained horrible.

Sometimes rock bottom is where you start, and that’s where my journey began. I was being told that there’s something wrong with me and being forced to take horrible meds, instead of addressing my diet.

All the soul-searching led me on a path of self-discovery, reading books by authors like Napoleon Hill. I really related to what he was saying because I was at my wit’s end and the words I was reading gave me hope. Eventually, I moved away from my hometown to work and go to college. I was miserable at the time but was able to find some guidance through that time from self-development techniques. The Napoleon Hill books really blew me away about how anyone can control their life. The writings taught me to do what you love and strive for what interests you! Eventually, I ended up getting into another book that resonated with me about image Kirlian photography. That was the tipping point for me that showed me how food is living when it’s raw and dead when it’s cooked. So I immediately became raw vegan at that time.

When things really Changed

I began consuming foods that brought in a density and power that I had never known and I began to feel alive and awake! Any one of a variety of new ingredients has the potential to change someone’s life. So I researched more and eventually I stumbled upon an MLM Group, which is bankrupt today, that was selling cacao powder. That experience inspired me to return to college and study either horticulture, biochemistry and botany. My new found interest in foods helped direct me away from work in construction and toward working in a green-house and health food store. That’s when things really changed for me. I was working in the supplement section of a local health food store, and noticed a lot of people coming in and spending a lot of money but not getting the results they were seeking. So I started sharing my story with them, and would take people to the produce area to teach them about raw foods, produce, superfoods, superherbs and juicing for results.

I began consuming foods that brought in a density and power that I had never known and I began to feel alive and awake!

When things really Changed

I began consuming foods that brought in a density and power that I had never known and I began to feel alive and awake! Any one of a variety of new ingredients has the potential to change someone’s life. So I researched more and eventually I stumbled upon an MLM Group, which is bankrupt today, that was selling cacao powder. That experience inspired me to return to college and study either horticulture, biochemistry and botany. My new found interest in foods helped direct me away from work in construction and toward working in a green-house and health food store. That’s when things really changed for me. I was working in the supplement section of a local health food store, and noticed a lot of people coming in and spending a lot of money but not getting the results they were seeking. So I started sharing my story with them, and would take people to the produce area to teach them about raw foods, produce, superfoods, superherbs and juicing for results.

I began consuming foods that brought in a density and power that I had never known and I began to feel alive and awake!

Little did I realize that I was starting the journey of Crucial Four at that exact time. Customers started coming in and requesting my assistance, instead of the store owner. So working one on one with people began over 12 years ago because of the trust I developed with customers. It was all about giving people their power back.

I felt as if God had given me a gift that also contained an inherent responsibility to help others. That has driven me to keep going without stopping. It feels like my destiny is to be shouting this message from the rooftops for the rest of my life. When all that happened everything changed, and even though I didn’t know much about the foods, I knew enough and that I was on the right path. I used psychedelic medicines that helped me when I first switched my diet over along with working with shamans and healers in other countries. I didn’t touch psychedelics for years, although I had taken them a little bit in high school at a lower level of consciousness but they helped lead me on a path toward change.

Charles-autobio

When I had the epiphany about the importance of diet and lifestyle, it was like I’d been born again, like in Christianity when you’re baptized or “saved.” I felt safe in my own skin for the first time. After a few years of being raw vegan, I had the most profound experiences of my life by integrating psychedelics into my lifestyle. This experience led me to give up so many things associated with my ego and materialism. Trying to maintain an image would no longer matter to me. I began to distinguish between that which served me and that which did not.

At that time, I was still promoting products from the MLM company and all the sudden they went bankrupt. The guy who signed me up in the program divulged to me the source of all the raw materials for the MLM company. I ended up contacting them and was told that I had to have a business to purchase wholesale. I poured my heart out to the manufacturer asking him to just give me one $500 order (which was all the money I had) and I’d get my business account started. Within that period I setup my first business with a DBA called Conscious Living.

When I had the epiphany about the importance of diet and lifestyle, it was like I’d been born again, like in Christianity when you’re baptized or “saved.” I felt safe in my own skin for the first time. After a few years of being raw vegan, I had the most profound experiences of my life by integrating psychedelics into my lifestyle. This experience led me to give up so many things associated with my ego and materialism. Trying to maintain an image would no longer matter to me. I began to distinguish between that which served me and that which did not.

Charles-autobio

At that time, I was still promoting products from the MLM company and all the sudden they went bankrupt. The guy who signed me up in the program divulged to me the source of all the raw materials for the MLM company. I ended up contacting them and was told that I had to have a business to purchase wholesale. I poured my heart out to the manufacturer asking him to just give me one $500 order (which was all the money I had) and I’d get my business account started. Within that period I setup my first business with a DBA called Conscious Living.

                I began to distinguish between that which served me and that which did not.

An epigeneticist, is someone who’s looking at how food can signal certain genes in one’s DNA. I am now studying the effects of food and environment on the expression of the genes in our DNA. Our conclusions are drawn from the results of our clients that we work with. Their blood panels provide empirical evidence and confirm what their emotions have been telling them. When someone starts to feel better, everything changes. This includes their mood, energy, thoughts, and sense of well-being. It’s through this assessment that we recognize the effects of food on the expression of the DNA. As epigeneticists, we focus mainly on FOUR missing food groups and how they influence our natural ability to self-heal and self-correct. We also address the mind, spirit, and environment. Not only are we looking at food as our primary means, we are also looking at lifestyle. When we address all these different areas of mind body and spirit there can be a holistic approach to treatments. We know the body has everything it needs inside of itself to self-heal. so studying the science of epigenetics allows us to be able to quantify all results in a left brain scientific manner that allows society to understand the complexities of natural healing that some might call “miracles.” And we’ve only just begun!

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